What exactly is a Social Media Manager?
A Social Media Manager is basically a specialization marketing officer that promotes a business or company via social media. With so many social media platforms today, from Facebook, Instagram, Pinterest, StumbleUpon and Twitter, just to name a few. It is essential to advertise through at least one or two social media platforms. As we all know online marketing is not going away so we need to embrace it. And with the younger generations living on the internet this is an ideal way to find new customers.
So why do you need a Social Media Manager?
Spending time on all the social media platforms can be an effort. You can spend all day creating ads, scheduling them on each of the platforms and liaising with customers via the Facebook or Twitter etc. If you are already busy with your current customers you won’t have time to sit on the internet all day, however you still want to gain more exposure and promote your business brand more, don’t you?
Hiring a social media manager can take this stress away and let you free up your time to focus on your essential business requirements.
What does a Social Media Manager do?
They basically market your business brand on social media platforms to gain more customers by doing the following tasks.
- setting up your social media accounts with your contact details and business description.
- Adding your branding and logos to the social platforms
- Creating suitable copyright ads with images, artwork and information from your website or products catalog.
- Posting ads and information on social media platforms including videos created by the owner/ manager.
- Responding and engaging to all clients comments by answering their questions, sending the question to the business manager to respond to or just thanking them.
- Create and use suitable # tags on social posts.
- Analyzing and writing reports on all social Analytics.
- Budgeting campaign for all paid social media ads with the aim of the lower cost per click conversions and set up facebook pixels. (To track visitors)
- Creating and managing your sponsored social ads.
How can Jump Start your Biz help you?
We can help you with all the above and also includes the following to take your marketing and sales up to the next step:
- Sending step by step instructions on using your social media platforms yourself – includes 30 mins over the phone instructions.
- Setting up an email marketing platform with opt in newsletter to collect and send out information to your clients via electronic emails.
- Promote your products/ services and liaise with clients in suitable facebook groups to find your target market.
- Write 1 blog post per month to add to your website to help gain customer reach.
- Small website revamps and keyword focus each month to improve your SEO.
- Monthly SEO and Social Media advertising reports.
How much will this cost?
Every company charges a different price depending on what they do and how many platforms they manage. My standard charge is $220 per month (plus your sponsored budget) which includes the management of up to 3 social platforms with 2-5 posts on each per week plus the above tasks.
We recommend your weekly budget for sponsored ads is between $10- $100 to start with that will be revised monthly.
Please note your email marketing platform will be free until you have more than 1000 subscribers and then will cost from $15 per month (unless you already have an email marketing platform set up via another company. (I currently use mailerlite)
If you decide to do this yourself just remember to follow all the above Jobs of a social media manager.
Do you have some products for sale that you want to sell online?? Then having an Ecommerce website is essential.
Getting a website up and running can be expensive and an E-commerce website shop can run into $2000- $3000. If you don’t have that type of money, then using this ‘Do it yourself’ guide is the way to go.
You need a WordPress website already set up. WordPress itself was developed in 2003. It’s a software script that you install onto your website hosting and then from there, you can create a completely customized website without knowing web site code. If you don’t already have a WordPress website you can follow my post on 9 easy cost effective ways to get a website.
The first step is to log into your word press dashboard backend, then go to plugins, type in Woocommerce, install and activate.
Once Woocommerce is activated you will see two new headings on the left-hand sidebar of your WordPress dashboard. These are Woocommerce and Products. Before you see these you will get a welcome notification from Woocommerce that looks like this.
I recommence you follow these steps now, so click let’s go and make sure you have the following information on hand.
- Shipping postage costs if you are sending out physical products.
- If you are going to charge tax or not.
- The way you’re going to accept payments.
- Product information, images, how many in stock etc.
Shipping/ postage costs
Working out how to send your products to your customers at a cost effective rate often takes a bit of testing. You don’t want to charge someone $15 for postage if it only actually costs $8 as this is unfair to have the customer pay $7 for handling. However only charging $8 to the customer where a parcel might cost you $15 to post is not fair for you as you lose $7 in profits. The best thing to do is actually go down to your local Australia post and talk to one of the staff members. If you’re able to, take a product or two down with you to show them what you are wanting to post. They will give you some advice about the best way to send your items. If you have standard size items then I find using the pre-paid satchel the way to go.
These are the prices for pre-paid satchels.
up to 500 grams $8.50
Up to 3kg $13.80
Up to 5kg $17.60
These are great but for smaller items. However, if you have larger or heavier items you will have to go with other options of boxes, larger satchels etc
Tax? Yes or No
Within Australia, this tax relates to the Goods and service tax. If your gross income is less than $75,000 then it’s optional to register for GST. As a small business owner myself I don’t make this much, however, I do plan to in the near future. At the moment I chose not to register for GST, however, as soon as I get closer to this gross income I will register.
There are a few different ways that you can accept payments from customers. You can collect cash on delivery if you are local and have the option to deliver products or you can accept payment on pick up. You might accept a cheque or payment via direct transfer which goes straight into your bank account. You can also accept credit card payment. To, however, accept credit card payment you need a credit card merchant provider. There are many options available. You can chat with your bank about a credit card machine or you can use an online payment gateway like PayPal or stripe.
Product information, images, how many in stock etc.
Once you have set up your online shop you need to add your products. Woocommerce lets you add physical or digital products that you can download online. The information you will need to add on is an overview of the product, a photo of it, and the price, how many of each item you actually have in stock.
Woocommerce will allow you to add drop downs so your customer can pick a certain product colour, size, etc as well. So have a look around.
Feel free to check out my WordPress support and training membership for more help.
Have a great day.
Starting your own business can be scary so here is some information that is perfect for any newbie.
Do you hate your boss?
Sick of the 9 to 5 work hours?
Looking for a flexible alternative to work around your family lifestyle?
You want to be a SAHM (Stay at home mum) and work from home?
Or own and manage your own shop, office, market etc?
Maybe be successful in an MLM business or a Drop Shipping business?
If you answer is YES to any of these then keep reading.
I used to work full time as an Employment Consultant and my job was to help people find employment after they had a child to go back to work as well as help people find jobs that had ill health or a hard time staying in a regular position.
After 10 years of working at home, I still love it and wouldn’t change it for the world. I can help you fulfill that burning desire to run your own business. It could just start as a side hustle biz around your current job or a full fledge business. It could be a simple eBay or Etsy store, a virtual assistant (VA) service, a blog, a multi-level marketer biz (MLM), café or hairdresser.
Whatever type of business you are wanting to start then this easy guide will take you through the steps to succeed.
The first thing is to actually decide what type of business you are wanting to set up. I recommend setting out a business plan so you can set up your vision, mission, and objectives of your business and how much money you actually need to start your business with. If you don’t have much or any spare money then wanting to set up a retail shop in the local mall straight away might be impossible. However starting a blog and writing articles, comparing retail shops and clothing lines can start making you money to set up your dream retail shop. It’s all about dreaming, but taking mini steps to succeed.
Have a read of these articles to get you going.
Get all your business ideas out of your head. If you need help with business ideas just contact me.
My Awesome Business Plan– Will allow you to download a free printable business plan for you to work through. This will also help you work out your purpose/mission statement and vision.
As a business owner or OBM (Online business mum), you need to have your own mission/ purpose to be successful. Then follow through with goals that you follow up on weekly, monthly and yearly. If you run an MLM business don’t use the companies purpose, get your own purpose to succeed.
Download your FREE Daily Work Plan and Goal Setting printable’s here.
These day’s I work my own full-time business on a part time basis from home around my family and I love the freedom of it.
If you want to start turning your dream into reality, then please check out my new business package.
I will help you get your business from set up to success.
No more business setup struggles.
If you don’t have your own business idea, then you can grab one of my business ideas and make it your own that you could be starting in next week, have a peak here.
Get noticed more and improve your local Search Engine Optimisation. (SEO)
Are you a local business? Hairdresser, massage therapist, plumber, retail shop etc
Are you wanting to gain more exposure in your local neighbourhood? Then promoting on the top 39 Australian business directory websites will a great way to start.
Most people start by searching for local businesses, don’t you?. People prefer to support locals, so searching for businesses in their town, surrounding areas or in the closest major suburb like Sydney, Canberra, Melbourne, etc is something that everyone does. Being part of this local Australian search is vital for any business.
The major Search engine Google knows this and as part of its Googles algorithm, it gives higher rankings to businesses that promote they are a local Australian business. In tune, this will also improve your local Search engine optimisation (SEO) and drive more traffic to your business.
So if you looking for more local customers then start submitting your business to the following FREE Australian business directory websites.
You don’t want to just be on any random business directories you want to be on the ones that have heaps of traffic themselves and have great SEO. Jump Start your Biz regularly updates this list so remember to come back to it regularly or join our newsletter list to be notified of any changes.
Don’t have time? Don’t live in Australia?
The Top 39 Business Directories in Australia.
As from the 12th April 2017.
- Yellow Pages online (Sensis)
- True Local
- Word Of Month (WOMO)
- Start Local
- Local Search
- Local Business Guide
- You Are
- Aussie web
- Local Store
- Business Listings
- Come on Aussie
- Local BD. Update… Have removed free listing. this is now $5..
- KM Web Directory
- One flare
- Live Pages
- Australian Business Directory Online
- Find Local
- National Directory
- Australian Planet
- Australian Guide
- Our Patch
- Website Guide
- Local craft
- Savvys Me
- A to Z Pages
- Pink Pages
- Open Di
- Free Directory
- Dizy Local
Before you start jumping on all these sites, get yourself prepared by having everything in front of you.
- Your business name
- Business overview- sometimes it’s good to mix it up with slightly different ones on each listing.
- Business Email address
- Business phone number
- Business address- If you work from home or have a mobile business make sure you state this in your ad. Some directories allow you to only show the suburb of your business as well.
- Social media links- like facebook, Instagram, twitter etc
- Logo image
- Business ABN
- Opening hours
- A login username you want to use
- A login password you want to use
Please note, there are many business directories that are more effective for certain industries or locations such as:
North Sydney business directory
Melbourne Business Directory
Tasmania local and tourism business directory
Hair Salons Business directory
Plus heaps more. You can either go to google, type the location or industry followed by business directory.
Listing in these business directories can help you get above your competitors when people search for local businesses so start listing today.
Have a great day.
It’s FREE PRINTABLES TIME…yey….
Having your own business is fun and exciting. You don’t need to worry about wearing suitable attire all the time, when you have your lunch break and not being yelled at by the boss. You can work flexible hours and take days off as you see fit. This all seems wonderful but being your own boss means you still need to be organised and motivated to succeed. That’s why have have created these great free printables.
I work my business from home, so I’m lucky enough to fit my work around my family. I generally work from 5.30am until 7 am then again from 9.30am after I have taken my daughter to school and finish at 3 pm ready for school pickups.
Following a routine is what keeps me motivated when working at home.
As I have been working at home for 10 years now I have disciplined myself and follow a strict routine so I don’t lose motivation. Following my routine allows me to focus on what I need to do each day and what I need to complete by a certain day or by the end of the week.
I normally work Monday to Friday weekdays only as I prefer to keep my weekends free for family time and relaxation. The only time I will work on a weekend is if I need to catch up on work and when my husband and daughter are not at home.
Each day I start with replying to important emails from clients (As I have joined a few websites mailing lists to keep up to date with information I normally get 20+ emails per day) so I browse through and only, action and reply to important ones. I then check and action anything from my diary. This could be following up with clients, website design/ edits/ sending invoices out etc.
Each year I buy a $5 diary from Kmart, so nothing special. I like the diaries that have one page per day to keep track of appointments and things to do. Some people prefer electronic calendars, others print weekly calendars etc. You can find FREE calendar printouts all over the internet so just pick something you like and will always check and follow.
Setting a phone alarm is a great reminder to do certain things you may otherwise forget about.
Once it hits 12.30pm I stop for a half hour lunch break. I actually set up alarms on my phone to go off so I don’t just sit at my computer all day. My alarm goes off constantly to remind me to drink water, to have a bit of fruit, for my lunch break etc. I find having an alarm makes me stop and gives me more energy to keep working.
After lunch I work on tasks that include scheduling social media posts, writing blog posts. Other things also includ free information to give to my clients and newsletters. Plus I also do a heap of promoting and advertising on social media, groups and other advertising places or anything that needs to be done.
I actually have a daily work plan I follow each day and as well as all the above it also includes general things. Like closing extra tabs on my computer, reviewing and clearing things I have added to my favourites/ bookmarks, clearing screen shots, downloads, documents, unimportant emails etc. I like to go through and review, action, delete or save in a particular folder if required. I may only do one or two per week but at least I get through them, and if I don’t remember to read them later then my daily work plan tells me action these as well.
I use a diary, a daily to do list planner and a goal sheet.
On a Friday and I like to make sure I have cleared all my emails so I can start fresh on a Monday. If reading and replying to a particular email that is ongoing then I will break it down, then write the things to do in my diary and save that email in a personal folder to refer back to as per the dates in my diary.
I also have myself a monthly goal sheet for my business, self-development, health/ fitness and fun that I review weekly and redo monthly. This helps me achieve what I want and have balance in my life. I actually change the words Business/ Blogging to School or Work for my daughter and husband, so we all do this- it’s a great family exercise and great to review our goals each month
No doubt you will end up creating your own daily to do list and goals sheets, but feel free to download these two great FREE PRINTABLES below.
If you’re keen to set up your own small business then the first step to take is by setting up a business plan.
Don’t fail your business, have a plan!
A business plan is an important part of your business. It is the key to drive your business in the direction you want it to go. Even if you have already started your business you should take a moment to do a business plan as this will help you get organised and follow your plan to succeed.
Think about why you want to start a business in the first place. It could be because:
* you hate your current job
* you need a more flexible job to fit around your family.
* You’re stuck, you have more knowledge and skills that aren’t being utilised at your current job.
* There are just no jobs available in your area.
Most people wouldn’t plan a holiday without a plan so why would you start a business without one?
Having a business plan will set up your vision, mission and objectives of your business and how much money you actually need to start your business with. If you don’t have much or any spare money then wanting to set up a retail shop in the local mall straight away might be impossible. However starting a blog and writing articles, comparing retail shops and clothing lines can start making you money to set up your dream retail shop. It’s all about dreaming, but taking mini steps to succeed.
Need extra help with your business plan? Grab your copy of the step by step guide to your business plan- arriving soon.