Social Media Manager/ Analyst / Strategist

What exactly is a Social Media Manager?

A Social Media Manager is basically a specialization marketing officer that promotes a business or company via social media. With so many social media platforms today, from Facebook, Instagram, Pinterest, StumbleUpon and Twitter, just to name a few. It is essential to advertise through at least one or two social media platforms.  As we all know online marketing is not going away so we need to embrace it. And with the younger generations living on the internet this is an ideal way to find new customers.

So why do you need a Social Media Manager?

Spending time on all the social media platforms can be an effort. You can spend all day creating ads, scheduling them on each of the platforms and liaising with customers via the Facebook or Twitter etc. If you are already busy with your current customers you won’t have time to sit on the internet all day, however you still want to gain more exposure and promote your business brand more, don’t you?

Hiring a social media manager can take this stress away and let you free up your time to focus on your essential business requirements.

What does a Social Media Manager do?

They basically market your business brand on social media platforms to gain more customers by doing the following tasks.

  • setting up your social media accounts with your contact details and business description.
  • Adding your branding and logos to the social platforms
  • Creating suitable copyright ads with images, artwork and information from your website or products catalog.
  • Posting ads and information on social media platforms including videos created by the owner/ manager.
  • Responding and engaging to all clients comments by answering their questions, sending the question to the business manager to respond to or just thanking them.
  • Create and use suitable # tags on social posts.
  • Analyzing and writing reports on all social Analytics.
  • Budgeting campaign for all paid social media ads with the aim of the lower cost per click conversions and set up facebook pixels. (To track visitors)
  • Creating and managing your sponsored social ads.

How can Jump Start your Biz help you?

We can help you with all the above and also includes the following to take your marketing and sales up to the next step:

  • Sending step by step instructions on using your social media platforms yourself – includes 30 mins over the phone instructions.
  • Setting up an email marketing platform with opt in newsletter to collect and send out information to your clients via electronic emails.
  • Promote your products/ services and liaise with clients in suitable facebook groups to find your target market.
  • Write 1 blog post per month to add to your website to help gain customer reach.
  • Small website revamps and keyword focus each month to improve your SEO.
  • Monthly SEO and Social Media advertising reports.

 

How much will this cost?

Every company charges a different price depending on what they do and how many platforms they manage. My standard charge is $220 per month (plus your sponsored budget) which includes the management of up to 3 social platforms with 2-5 posts on each per week plus the above tasks.

We recommend your weekly budget for sponsored ads is between $10- $100 to start with that will be revised monthly.

Please note your email marketing platform will be free until you have more than 1000 subscribers and then will cost from $15 per month (unless you already have an email marketing platform set up via another company. (I currently use mailerlite)

 

If you decide to do this yourself just remember to follow all the above Jobs of a social media manager.

Cheers

Jacinta

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Get your Daily Work Plan and Goal Setting free printables here.

It’s FREE PRINTABLES TIME…yey….

Daily work plan free printable

Having your own business is fun and exciting. You don’t need to worry about wearing suitable attire all the time, when you have your lunch break and not being yelled at by the boss. You can work flexible hours and take days off as you see fit. This all seems wonderful but being your own boss means you still need to be organised and motivated to succeed. That’s why have have created these great free printables.

I work my business from home, so I’m lucky enough to fit my work around my family. I generally work from 5.30am until 7 am then again from 9.30am after I have taken my daughter to school and finish at 3 pm ready for school pickups.

Following a routine is what keeps me motivated when working at home.

As I have been working at home for 10 years now I have disciplined myself and follow a strict routine so I don’t lose motivation. Following my routine allows me to focus on what I need to do each day and what I need to complete by a certain day or by the end of the week.

I normally work Monday to Friday weekdays only as I prefer to keep my weekends free for family time and relaxation. The only time I will work on a weekend is if I need to catch up on work and when my husband and daughter are not at home.

Each day I start with replying to important emails from clients (As I have joined a few websites mailing lists to keep up to date with information I normally get 20+ emails per day) so I browse through and only, action and reply to important ones. I then check and action anything from my diary. This could be following up with clients, website design/ edits/ sending invoices out etc.

Each year I buy a $5 diary from Kmart, so nothing special. I like the diaries that have one page per day to keep track of appointments and things to do. Some people prefer electronic calendars, others print weekly calendars etc. You can find FREE calendar printouts all over the internet so just pick something you like and will always check and follow.

Setting a phone alarm is a great reminder to do certain things you may otherwise forget about.

Once it hits 12.30pm I stop for a half hour lunch break. I actually set up alarms on my phone to go off so I don’t just sit at my computer all day. My alarm goes off constantly to remind me to drink water, to have a bit of fruit, for my lunch break etc. I find having an alarm makes me stop and gives me more energy to keep working.

After lunch I work on tasks that include scheduling social media posts, writing blog posts. Other things also includ free information to give to my clients and newsletters. Plus I also do a heap of promoting and advertising on social media, groups and other advertising places or anything that needs to be done.

I actually have a daily work plan I follow each day and as well as all the above it also includes general things. Like closing extra tabs on my computer, reviewing and clearing things I have added to my favourites/ bookmarks, clearing screen shots, downloads, documents, unimportant emails etc. I like to go through and review, action, delete or save in a particular folder if required. I may only do one or two per week but at least I get through them, and if I don’t remember to read them later then my daily work plan tells me action these as well.

I use a diary, a daily to do list planner and a goal sheet.

On a Friday and I like to make sure I have cleared all my emails so I can start fresh on a Monday. If reading and replying to a particular email that is ongoing then I will break it down, then write the things to do in my diary and save that email in a personal folder to refer back to as per the dates in my diary.

I also have myself a monthly goal sheet for my business, self-development, health/ fitness and fun that I review weekly and redo monthly. This helps me achieve what I want and have balance in my life. I actually change the words Business/ Blogging to School or Work for my daughter and husband, so we all do this- it’s a great family exercise and great to review our goals each month

No doubt you will end up creating your own daily to do list and goals sheets, but feel free to download these two great FREE PRINTABLES below.

goal setting

Cheers

Jacinta

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